Pham, Thanh's Resume

PHAM NHAT THANH

+84 912 933393

phamnhatthanh.com | beacons.ai/nhatthanh158

With 10 years of experience, I aim for comprehensive development with a solid foundation in advertising, operations, strategic management, and organizational skills.

I have accumulated the expertise to not only run a business effectively but also lead teams to achieve significant goals, fostering sustainable growth in both domestic and international markets.

EXPERIENCE

2022 – 2024

THE OMI COSMETICS (Indian Local Brand), Delhi, India.

Co-founder & CEO

• Launched a local cosmetics brand, producing and distributing in the Indian market.
• Built a team consisting of both Vietnamese and Indian personnel.
• Developed and standardized operational processes across branding, marketing, sales, operations, and customer service.
• The company reached a revenue scale of over 100M INR (~30B VND).
• Established a strong position in the mid-to-premium skincare segment in the Indian market.

2020 – 2021

ASIUP TECHNOLOGY AND TRADING COMPANY LIMITED, Hanoi, Vietnam.

Operations Director

• As a founding member, established and built the Order Operations and Customer Service department.
• Managed the comprehensive operational process, including order processing, order status tracking, and customer service.
• Created a stable operational process and structure, handling over 1,000 orders per day.

2018 – 2020

CROSSIAN TECHNOLOGY AND SOFTWARE SOLUTIONS COMPANY LIMITED, Hanoi, Vietnam.

Manager of Performance Marketing

• Managed the In-house team: Established and built the In-house workforce; Operated cross-border eCommerce through online advertising channels and self-developed In-house channels.
• Managed the Partner/Seller/Out-source team: Provided training, supervision, and support for Partner/Seller/Out-source teams collaborating with the company.
• Also took on the role of Business Analyst, coordinating with the IT/Dev department to build the Product Management system, Customer Management system, Business Reporting system, modeling, and processing data for business decision-making.
• Managed a large marketing budget ranging from 700K to 1.5M USD per month.
• Generated revenue from scratch with a single team member, growing the Performance Marketing department to over 20 people, and maintained monthly revenue between 6M to 10M USD across both teams.

2017 – 2018

LIFESTYLE VIETNAM JOINT STOCK COMPANY (BIM GROUP), Hanoi, Vietnam.

Manager of Digital Marketing, Marketing Center

• Coordinated with departments to execute marketing campaigns aimed at increasing sales.
• Developed medium- and long-term plans; budget forecasting; built campaign management processes, personnel management procedures, and reporting systems; conducted market research and analysis.
• Applied data learning to analyze customer behavior and journeys, designing tailored sales programs accordingly.

2017

VTC TECHNOLOGY AND DIGITAL CONTENT COMPANY (VTC INTECOM), Hanoi, Vietnam.

R&D Specialist, Artificial Intelligence Development Project

• Modeled business operations and designed AI systems to be integrated into operational processes.
• Applied automation and machine learning to Online Marketing and Customer Service activities.
• Fully automated 30% of the work volume, replacing the human workload.

2015 – 2017

TOPICA EDTECH GROUP, Hanoi, Vietnam.

Online Marketing Specialist, Marketing Center

• Operated online advertising campaigns for the company's products and projects.
• Led the R&D team in developing new marketing channels and platforms, successfully integrating multiple innovative channels into operations.

Manager of System Management and Training, Marketing Development Center

• Analyzed, researched, and implemented marketing strategies and systems to support Sales and Marketing efforts.
• Provided training programs on marketing and system tools for all company employees.
• Advised and directly supported marketing solutions and strategies for various departments and centers.
• Implemented systems: Customer Journey Tracking, Contact Tracking and Reporting System, Operations and Financial Management Processes, and Chatbot System.
• Achieved 100% growth in lead volume, reduced marketing costs by 50%, and significantly improved ROAS and ROI across multiple company projects.

2014 – 2015

VIETNAM ADSBNC COMMUNICATION JOINT STOCK COMPANY, Hanoi, Vietnam.

Online Marketing Specialist

• Internship: Completed graduation thesis project.
• Official Employee: Operated Google Ads, Facebook Ads, and Adnetwork.
• Managed 100+ client accounts and contributed significantly to the company achieving Google Partner badge.

EDUCATION

2011 – 2015

NATIONAL ECONOMICS UNIVERSITY, Hanoi, Vietnam.

Faculty of Informatics for Economics; Specialization: Management Information System.

SKILL

• Strategy: Developing and implementing business strategies, managing budgets, and analyzing market trends.
• Management: Training, building, supervising, and managing teams.
• Technical Expertise: Proficient in advertising channels such as Google Ads, Facebook Ads, TikTok Ads; Reporting and analytics tools like Google Analytics, Power BI; CRM systems and AI/MarTech tools; Other tools including Google Sheets, Microsoft Excel, Adobe Illustrator & Photoshop.
• Other Skills: Experience with databases, building Database Relations; basic understanding of SQL and other programming languages (HTML, PHP, JavaScript, etc.).

ADDITIONAL INFORMATION

• Instructor for Facebook Blueprint Program, organized by Facebook APAC.
• Instructor for the Google Analytics online course on Edumall.vn and Unica.vn.
• Entrepreneur Instructor at Topica Uni (Online Bachelor's Degree Program).
• Experience in consulting and training Online Marketing for SMEs.