PHAM NHAT THANH
+84 834 89 1818 • nhatthanh158.neu@gmail.com
SKILL
Marketing; System Management; Business Analyst
EXPERIENCE
EXPERIENCE
Dec 2017 - Present | |
► OMICARE COSMETICS Brand, MS ATTAM RAS SUPPLIES & SERVICES, India Co-Founder & COO ► ASIUP JSC Co-Founder & COO ► CROSSIAN LLC Performance Marketing Manager ► GOLDEN ROOSTER JSC (Marketing Agency) Founder & CEO
► LIFESTYLE VIETNAM JOINT STOCK COMPANY (BIM GROUP), Hanoi, Vietnam.
Digital Marketing Leader
● Managed Digital team, coordinated with In-club team and Creative team to implement marketing campaigns, including online and offline.
● Proposed plan, budget, reporting system, vendor cooperation, customer survey, etc.
| |
Jun 2017 - Dec 2017
| ► VTC TECHNOLOGY AND DIGITAL CONTENT COMPANY (VTC INTECOM), Hanoi, Vietnam.
|
R&D, Artificial Intelligence Development Project
● Major task: Applied automation and machine learning to Marketing and Customer Care operation; Researched and designed system descriptions, database, and operating processes. ● Result: Fully automated 30% of the volume of work, replacing the human workload.
| |
Jun 2016 - Jun 2017
| ► TOPICA EDTECH GROUP, Hanoi, Vietnam.
|
Manager of System and Training Management Department, Marketing Development Center
● Major task: Analyzed, researched, and deployed systems and marketing plans for Sales and Marketing.
● Deployed systems: Tracking link generator; Contact tracking and reporting tool for marketing team; The process of managing performance and finance; The process of managing domain system.
● Counseling and training:
▫Provided professional online marketing and system tools training for the company's employees.
▫ Advised on optimal solutions and handle hot issues of marketing for all departments.
| |
Oct 2015 - Jun 2016
| ► TOPICA EDTECH GROUP, Hanoi, Vietnam.
|
Marketing Specialist, Marketing Center
● Ran online advertising for Topica Uni, Topica Native, and Topica Edumall.
● Achieved 100% lead growth rate and reduced cost per lead by haft, improved ROAS.
● Project leader in researching new marketing channels and platforms, successfully applied 5 new channels to current operation.
| |
Oct 2014 - Sep 2015
| ► VIETNAM ADSBNC COMMUNICATION JOINT STOCK COMPANY, Hanoi, Vietnam.
|
Online Marketing Specialist
● Ran advertising channels: Google AdWords, Facebook Ads, Mobile Ads, Adnetwork…
● Managed 100+ client's account, including Google My Client Center and Facebook Business Manager.
|
ADDITIONAL INFORMATION
● Activities:
▫ Trainer of Facebook Blueprint Program, organized officially by Facebook APAC.
▫ Teacher of Google Analytics online course on Edumall.vn and Unica.vn.
▫ Business lecturer of Topica Uni (Online Bachelor’s Degree Program).
▫ Freelance job: Counseling and training service (Online Marketing) for SMEs.
● Certifications:
EDUCATION
● NATIONAL ECONOMICS UNIVERSITY, Hanoi, Vietnam.
▫ Sep 2011 - Jul 2015
▫ Faculty of Informatics for Economics; Specialization: Management Information System.
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